Shakeeb Fredericks

An SEO Specialist who drives measurable organic growth for South African businesses.

Shakeeb Fredericks

An SEO Specialist who drives measurable organic growth for South African businesses.

Shakeeb Fredericks

An SEO Specialist who drives measurable organic growth for South African businesses.

SEO SPECIALIST

SEO SPECIALIST

Results-driven SEO specialist with proven expertise in technical SEO, content optimisation, and data analysis. Currently managing SEO for major brands including Rosebank College, Doctors Without Borders, and Lenmed Healthcare.

Results-driven SEO specialist with proven expertise in technical SEO, content optimisation, and data analysis. Currently managing SEO for major brands including Rosebank College, Doctors Without Borders, and Lenmed Healthcare.

+3

YEARS OF

EXPERIENCE

+3

YEARS OF

EXPERIENCE

+3

YEARS OF

EXPERIENCE

+20

CLIENTS

WORKED ON

+20

CLIENTS

WORKED ON

+20

CLIENTS

WORKED ON

+87%

AVERAGE TRAFFIC

GROWTH

+87%

AVERAGE TRAFFIC

GROWTH

+87%

AVERAGE TRAFFIC

GROWTH

SEO AUDITS, SEARCH STRATEGY, PERFORMANCE TRACKING

SEMRUSH, GA4, CLAUDE, LOOKER STUDIO

+3 YEARS OF
EXPERIENCE

+3 YEARS OF
EXPERIENCE

Mid SEO Specialist | Flume Digital Marketing

Leading SEO specialist managing multiple high-profile accounts including Rosebank College, Doctors Without Borders, Lenmed Healthcare, Computer Mania, Torque IT, and Wellbi.

Key Achievements:

  • Delivered 87% organic traffic growth for major education client

  • Managed technical SEO for 8+ major South African brands

  • Led cross-functional collaboration with content and development teams

    Responsibilities:

  • Conduct comprehensive SEO audits and technical analysis

  • Develop and execute SEO strategies for multi-million rand businesses

  • Provide SEO training sessions for junior team members

Leading SEO specialist managing multiple high-profile accounts including Rosebank College, Doctors Without Borders, Lenmed Healthcare, Computer Mania, Torque IT, and Wellbi.

Key Achievements:

  • Delivered 87% organic traffic growth for major education client

  • Managed technical SEO for 8+ major South African brands

  • Led cross-functional collaboration with content and development teams

    Responsibilities:

  • Conduct comprehensive SEO audits and technical analysis

  • Develop and execute SEO strategies for multi-million rand businesses

  • Provide SEO training sessions for junior team members

Jul 2025 - Present

Junior SEO & Data Specialist | Flume Digital Marketing

Developed SEO strategies and managed data analysis for major brands, including Woolworths, whilst successfully acquiring and managing independent client Rhino Linings.


Key Achievements:

  • Successfully managed Woolworths SEO account with guidance

  • Acquired and delivered results for own client (Rhino Linings)

  • Created compelling SEO pitches for new business development


Responsibilities:

  • Analyse data trends to support marketing campaign strategies

  • Implement local SEO strategies for target market enhancement

  • Craft SEO proposals that effectively communicate value propositions

Jan 2024 - Jun 2025

SEO & Data Intern | Flume Digital Marketing

Built foundational SEO and analytics expertise using professional tools whilst supporting senior specialists on major client accounts, including data-focused clients.


Key Achievements:

  • Mastered core SEO tools: SEMrush, Screaming Frog, Google Search Console

  • Handled data clients independently (Weylandts, Automark)

  • Resolved GA4 tag implementation and tracking accuracy issues


Responsibilities:

  • Utilise SEO tools for data-driven analysis and insights

  • Compile comprehensive monthly reports for major brands using GA4

  • Provide actionable recommendations for strategic business decisions

Jun 2023 - Dec 2023

RECENT
PROJECTS

RECENT
PROJECTS

Rosebank College - Educational Institution SEO

Rosebank College - Educational Institution SEO

Industry: Education


Challenge: South Africa's leading private education provider needed improved online visibility to attract prospective students.


Solution: A comprehensive technical SEO strategy including site speed optimisation, mobile-first indexing, and local SEO targeting.


Results: 87% organic traffic increase year-over-year, improved Core Web Vitals scores, and enhanced local search rankings for education queries.


Industry: Education


Challenge: South Africa's leading private education provider needed improved online visibility to attract prospective students.


Solution: A comprehensive technical SEO strategy including site speed optimisation, mobile-first indexing, and local SEO targeting.


Results: 87% organic traffic increase year-over-year, improved Core Web Vitals scores, and enhanced local search rankings for education queries.


Healthcare Portfolio - Medical Industry SEO

Healthcare Portfolio - Medical Industry SEO

Clients: Lenmed Healthcare, Doctors Without Borders


Challenge: Healthcare organisations needed enhanced online presence whilst maintaining medical content compliance.


Solution: Technical audits focusing on site architecture, page speed optimisation, and structured data implementation for medical content.


Results: Improved organic visibility for medical services, enhanced local search presence, and better mobile user experience.

Clients: Lenmed Healthcare, Doctors Without Borders


Challenge: Healthcare organisations needed enhanced online presence whilst maintaining medical content compliance.


Solution: Technical audits focusing on site architecture, page speed optimisation, and structured data implementation for medical content.


Results: Improved organic visibility for medical services, enhanced local search presence, and better mobile user experience.

Retail & E-commerce - Multi-industry SEO

Retail & E-commerce - Multi-industry SEO

Clients: Computer Mania, Rhino Linings


Challenge: E-commerce optimisation for Computer Mania's competitive tech market and local visibility for Rhino Linings' dealer network.


Solution: Product and category page optimisation for Computer Mania. Local SEO strategy with location-specific landing page optimisation and content creation for Rhino Linings.


Results: Enhanced product rankings for Computer Mania categories, improved local visibility for Rhino Linings dealers, and increased organic traffic to both platforms.


Clients: Computer Mania, Rhino Linings


Challenge: E-commerce optimisation for Computer Mania's competitive tech market and local visibility for Rhino Linings' dealer network.


Solution: Product and category page optimisation for Computer Mania. Local SEO strategy with location-specific landing page optimisation and content creation for Rhino Linings.


Results: Enhanced product rankings for Computer Mania categories, improved local visibility for Rhino Linings dealers, and increased organic traffic to both platforms.


PREMIUM
TOOLS

PREMIUM
TOOLS

Google Search Console

Monitor search rankings, click-through rates, and identify optimisation opportunities.

Google Search Console

Monitor search rankings, click-through rates, and identify optimisation opportunities.

Claude AI

Leverage AI for content research, strategy development, and SEO recommendations.

SEMrush

Keyword research, competitor analysis, and technical SEO auditing for data-driven insights.

Screaming Frog

Crawl websites to identify technical issues affecting search performance and user experience.

Google Analytics 4

Track organic traffic, user behavior, and conversion metrics to measure SEO success.

ChatGPT

AI-powered research and analysis tool for developing data-driven SEO strategies and content optimisation.

ChatGPT

AI-powered research and analysis tool for developing data-driven SEO strategies and content optimisation.

Looker Studio

Create custom dashboards and reports to communicate SEO performance to stakeholders.

Google Tag Manager

Implement and manage tracking codes for accurate data collection and analysis.

Google Tag Manager

Implement and manage tracking codes for accurate data collection and analysis.

SEO
SOLUTIONS

SEO
SOLUTIONS

Starter Package

Essential Local Presence

Build the foundation your business needs to be discovered by local customers. Perfect for new businesses establishing their online presence and getting found in local search results.



What's Included:

Technical SEO analysis

On-page optimisation

Google My Business optimiSation

Monthly reports

Get Your Foundation

Growth Package

AI Optimisation & Content Growth

Stay ahead with cutting-edge optimisation for both traditional search and AI systems. Get recommended by ChatGPT and Google's AI when potential clients seek expert advice in your industry.


What's Included:

Everything in Starter Package

Content strategy

Generative Engine Optimisation (GEO)

Competitor gap analysis

Start Growing Today

Domination Package

Complete Market Control

Transform your website into a client-generating machine. Beyond getting found, optimise every aspect to convert visitors into paying clients and dominate your market.


What's Included:

Everything in Growth Package

6 premium articles per month

Conversion rate optimisation

Custom analytics dashboard

Dominate Your Market

LET'S WORK
TOGETHER

LET'S WORK
TOGETHER